Archive for September, 2012
Apple is a company that tends to forge its own unique path, which rivals later follow in order to echo its commercial successes and design innovations, which is why its decision to call the third generation iPad by the same name as the 2010 original, with no numerical suffix denoting its relation to its older siblings, has to be accepted as one of its quirks.
The new iPad remains one of the most popular tablet devices on the planet, easily outpacing its rivals in terms of sales not only due to the reputation of its brand but also because of the experience that it offers.
The first secret to the success of the new iPad is in its 9.7 inch Retina Display. Whilst previous iPads featured screens of the same size, the pixel count has been doubled here to provide a resolution of 2048×1536.
For those keeping score, that gives the new iPad more onscreen detail than all 1080p full HD TVs that sit in living rooms across the world and because this is compressed onto a screen that is much smaller, it means that there is so much detail that your eye cannot distinguish the difference between one pixel and the next, for a truly natural viewing experience.
Of course a great display is nothing without the right hardware to back it up and deliver excellent content to it, which is why the dual core A5X processor and GPU solution within the new iPad is a boon. You get significantly improved graphics capabilities thanks to the PowerVR chip, which means that Apple sees the iPad as easily competing with Android-based quad core tablets in terms of performance when running intensively visual-oriented tasks such as playing games or processing video.
The five megapixel iSight camera on the rear of the iPad is another of its major features, because if you watch any sporting event or go to any major gig or gathering you will doubtlessly see someone holding aloft an iPad to capture video or take photographs. The first two generations of the iPad were a little lacking in this department, but with full HD 1080p video capture and a better sensor resolution the new iPad is a more appealing companion for photography fans.
In terms of connectivity the new iPad kicks things up a notch thanks to its use of LTE networking in areas where this is available. Of course there are more basic models with Wi-Fi only which makes them more affordable, but for people who require constant connectivity at high speeds the new iPad provides them with an excellent platform for this.
There is not really any secret as to why the iPad 3 is such a good tablet, because it showcases everything it has upfront and is so popular that there are few potential buyers who will not already have experienced its capabilities at the controls of a friend`s device.
The iPhone 5 is finally here, with Apple`s official launch revealing all of the intimate and much debated details about the device that will doubtlessly be breaking sales records across the world once it launches in late September.
The most obvious new feature of the iPhone 5 is its display, which measures four inches across the diagonal and has a resolution of 640×1136. This gives it the same pixel density as the 3.5 inch Retina Display that was found onboard the iPhone 4 and 4S models, although it clearly has a larger surface area and a new 16:9 aspect ratio, which allows for an additional row of icons to appear on the homescreen, amongst other things.
The style of the device is very similar to that of the phones that Apple has launched over the last two years, which means you get a chassis fashioned from alloy and glass with rounded edges and excellent build quality. It is thinner than the iPhone 4 and 4S and is also lighter, tipping the scales at just 118 grammes, despite the increase in its display size.
In terms of processing power the iPhone 5 uses a new A6 processor which has two physical cores and is reported to be clocked at 1GHz, although talking about things such as CPU speed is not as relevant when discussing an Apple device, because it always chooses to opt for efficiency rather than all out brute force.
The iPhone 5 is claimed to offer double the processing and graphics power of its predecessor the 4S, which is attested to by the number of videogame demos that Apple used during its launch presentation. In addition the larger display means that games look better than ever on the phone.
On the rear is an eight megapixel camera which is actually a little smaller in physical terms than its predecessor, but equipped with better processing capabilities to help it deliver quality snaps. On the front is a new 1.2 megapixel camera which can be used to record 720p video and also harness FaceTime for video calls.
The iPhone 5 is the first Apple handset to feature an integrated LTE antenna, which means that it will be able to connect to mobile data services at a theoretical maximum of 100Mbps, although in practice this will vary, as with any wireless signal.
This is good news for those who live in areas with LTE coverage, because it means that high speed connectivity is not only available on Android-based devices.
Some are disappointed by the fact that the iPhone 5 lacks NFC (near field communication) capabilities, which have become increasingly important over the past 12 months. However, this is hardly going to hamper its sales as it offers a suitable evolution over what came before it and it is, after all, another iPhone.
The iPhone 5 represents a very important launch for Apple, since it is necessary to drive the range forwards. Although it is not as revolutionary as the first iPhone was when it hit in 2007, it definitely has the potential to achieve great things.