iAd – Apple platform for mobile advertising

169230In early April, Apple will make the big announcement, during which the audience will be presented not just another “apple” device, but a platform for mobile advertising. Service is iAd, its presentation is scheduled for April 7.

Presumably, the basis of use of the company formed iAd Quattro Wireless, which Apple bought in January for $ 300 million advertising sites will perform applications for devices on the iPhone OS (iPhone, iPad and iPod touch), as well as iTunes.

Take control of presentation iAd will Steve Jobs (Steve Jobs). Features of the platform is not yet known, but there is evidence that Apple intends to compete in the mobile advertising market with Google.

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