Indie labels can not afford to iTunes LP

144488In early September, Apple made a presentation It’s Only Rock and Roll, where in addition to the new iPod was announced format album iTunes LP. In addition to it, in fact, the tracks include lyrics, videos, arts and other content. According to the plan record companies and Apple, the format should engage users so that they will cease to load only selected tracks, ignoring the full albums.

However, the independent record label iTunes LP not afford. From the words of Brian McKinney (Brian McKinney) of the American Chocolate Lab Records, a promising format – very expensive for small companies. For creation of Apple iTunes LP take $ 10000. But the problem is not just about money – Apple itself does not offer indie firms format iTunes LP, adds McKinney. Results from the iTunes album represented in the LP, no more than two dozen.

Some commentators called the LP is not a new format for the distribution of content, but a new way of advertising in the iTunes Store.

Materials on the topic:

- Android and iPhone bypass BlackBerry;
- IPhone led the JD Power rating;
- Apple patents a new multisensory technology.

Leave a Reply