iPhone iPod Plus

When Apple introduced the iPhone and iPod touch, saying that they are part and devices for gaming, few took it seriously. However, recent data indicate that the company managed to take a solid market share in toys.

Thus, according Flurry Analytics, in 2009, the share of Apple’s U.S. video game market has grown by 500%. In terms of revenues from sales of toys the company’s share rose from 1% to 5%. “Control of 5% of the proceeds of $ 10 billion industry in just 1.5 years – an important achievement. One can say that the console have been under pressure from iPhone », – said Peter Farang (Peter Farango), vice president of marketing at Flurry Analytics.

If you do not consider the Nintendo Wii, Sony PlayStation 3 and Xbox 360, the result of the iPhone and iPod touch is even more impressive – 19% market share in portable gaming the United States, valued at $ 2.55 billion, Apple offensive reflected a 50% reduction of income Sony PSP and 5% Nintendo DS.

In a previous study Flurry Analytics analysts reported that a third game developers for the iPhone previously worked on games for consoles.